Marketing Content Specialist
Woburn, MA
Full Time
Experienced
Northern Bank is seeking a full-time Marketing Content Specialist to create, edit, and publish compelling content across multiple media formats, including video, photography, social media, website content, email, blogs, digital advertising, and internal communications. This role is ideal for a hands-on storyteller who can turn business priorities, community moments, employee stories, product updates, and brand campaigns into engaging content that supports awareness, engagement, and growth.
The Marketing Content Specialist will work closely with the Marketing team and cross-functional partners to develop content that reflects Northern Bank’s brand voice, visual identity, compliance standards, and customer-first approach. The successful candidate will be equally comfortable writing concise copy, capturing photos and videos, editing short-form content, supporting campaign execution, and adapting messages for different audiences and channels.
This is a content creation-first role for someone who is organized, curious, collaborative, and comfortable managing multiple projects in a fast-paced financial services environment.
Key Responsibilities:
The Marketing Content Specialist will work closely with the Marketing team and cross-functional partners to develop content that reflects Northern Bank’s brand voice, visual identity, compliance standards, and customer-first approach. The successful candidate will be equally comfortable writing concise copy, capturing photos and videos, editing short-form content, supporting campaign execution, and adapting messages for different audiences and channels.
This is a content creation-first role for someone who is organized, curious, collaborative, and comfortable managing multiple projects in a fast-paced financial services environment.
Key Responsibilities:
- Create and edit content across multiple formats, including social media posts, short-form videos, photography, website copy, blog articles, email content, digital ads, event recaps, product explainers, internal communications, and campaign materials.
- Capture, produce, and edit photo and video content using smartphones, cameras, microphones, lighting, and basic production tools.
- Develop social-first content for platforms such as LinkedIn, Instagram, Facebook, YouTube Shorts, and other priority channels, including captions, thumbnails, hooks, transitions, music, and platform-specific formats.
- Write and edit clear, engaging, brand-appropriate copy for digital, social, web, print, and internal communications.
- Adapt product launches, partnerships, public relations moments, community involvement, employee stories, career opportunities, events, and larger marketing campaigns into compelling content for multiple audiences.
- Support the planning, scheduling, and maintenance of the content and social media calendar across priority platforms.
- Monitor social media channels for comments, messages, mentions, reviews, and community conversations, escalating or responding as appropriate to support positive engagement.
- Track content performance and prepare basic reporting on reach, engagement, views, watch time, follower growth, top-performing posts, and content opportunities.
- Monitor social media trends, creator formats, platform updates, competitor activity, and industry best practices to recommend relevant content ideas.
- Support SEO and GEO-focused content initiatives by helping create content that improves visibility, discoverability, and audience relevance.
- Maintain organized photo, video, creative, and content asset libraries for ongoing marketing use.
- Ensure content aligns with Northern Bank’s brand standards, compliance requirements, tone, visual identity, and messaging priorities.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, Digital Media, or a related field, or an equivalent combination of education and experience.
- 1–3 years of experience in content creation, social media, digital marketing, communications, video production, or a related role.
- Portfolio that demonstrates personally created and edited content across multiple formats, such as video, photography, social media, web copy, email, blogs, or campaign materials.
- Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and format by audience and channel.
- Hands-on experience capturing and editing photo and video content, including short-form social video.
- Experience with creative and editing tools such as Adobe Premiere Pro, After Effects, Photoshop, Canva, CapCut, Final Cut Pro, or similar platforms.
- Good eye for pacing, framing, sound, captions, thumbnails, motion, visual polish, and brand consistency.
- Working knowledge of major social media platforms, including LinkedIn, Instagram, Facebook, YouTube Shorts, and emerging content formats.
- Basic understanding of content performance metrics, social analytics, SEO concepts, and digital campaign reporting.
- Strong organizational and project management skills, with the ability to manage multiple priorities, meet deadlines, and collaborate across departments.
- Sound judgment, attention to detail, and ability to handle sensitive information with professionalism and confidentiality.
- Proficiency with Microsoft Office; familiarity with HubSpot, Google Analytics/GA4, Meta Ads Manager, Google Ads, or social scheduling tools is preferred.
- Experience in banking, financial services, professional services, or another regulated industry.
- Experience supporting live events, webinars, community initiatives, recruiting content, executive communications, or employee storytelling.
- Basic motion graphics, animation, or graphic design skills.
- Familiarity with paid social creative best practices and digital advertising formats.
- Experience with social media scheduling and analytics tools such as Sprout Social, Hootsuite, Later, Buffer, HubSpot, or native platform analytics.
About Northern Bank & Trust Company
Northern Bank is a full-service bank dedicated to providing practical, common sense financial solutions to help our customers live their lives and grow their businesses. From deposit products to loans to payment and collections services, we work hands-on with our entrepreneurial customers, both locally and across the country, to provide the financial support they need to realize their personal and business goals. Founded in 1960, Northern Bank has assets of over $3 billion with 12 locations serving communities throughout Middlesex County. Northern Bank is a Member of the FDIC, and an Equal Housing Lender. For more information on online banking services, please visit www.NBTC.com or follow Northern Bank on Facebook (/NorthernBankM A/), Twitter (@northernbankma), Instagram (@northernbankma) and LinkedIn (company/northern-bank-ma/).
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